keyword tools, which are sometimes referred to as keyword research tools, are powerful resources that allow marketers to discover new keywords and optimize existing ones to increase the chances of their website ranking higher in search engine results pages (SERPs). These digital tools also provide data that can help guide content strategies and PPC (pay per click) campaigns.
At a basic level, keyword tools identify words or phrases that are related to a certain topic. By using these tools, marketers can build extensive lists of appropriate keywords and phrases that they can include in their SEO and marketing efforts. This can give them a considerable edge over competitors who don't use such resources.
Using a keyword tool is typically an easy process. Marketers begin by entering the initial terms that come to mind when thinking about their chosen topic or business. These terms will then inform the reported results generated by the tool after some manual setup or installation on a website or browser extension. The resulting report will list out different keywords sorted by frequency or volume – showing how often people search for those particular words in search engines.
Beyond this basic information, keyword research tools also offer additional helpful insights like search trends over time, competition levels for certain keywords, alternative phrases related to key topics, and more. All of this data can better inform what kinds of content to create and how best to target audiences with messaging.
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